Zombies: Tim Hortons

Ever felt like a zombie before your morning coffee? For Halloween 2023, Tim Hortons decided to help people snap back from the undead with their always-fresh coffee. We launched an OOH, print, and social campaign that featured authentic, incredibly tired individuals in urban settings such as buses, subways, and city centers. The campaign managed to capture the essence of the sleep-deprived 'zombie' state, positioning Tims coffee as the only antidote needed to return to the land of the living.