Save It See It
Female professional athletes receive a fraction of the exposure that their male counterparts get. And they’re paid less, given fewer opportunities, seen less, and heard less because of it. So when Instagram changed their algorithm to prioritize shares over likes in the newsfeed, we partnered with Michelob Ultra (the beer for athletes) to create a hack for good. Save It See It uses Instagram’s save button (which also happens to look like the Michelob logo) to increase the visibility of female athletes.
