UNLIMITED POTENTIAL
ZTE is the 4th largest manufacturer of mobile phones in the United States, but no one knows who they are. In 2017 they decided to break out by launching a brand new concept—a dual screen smartphone that allowed people do more than ever before.We showcased the endless possible app combinations of the dual-screened phone in a fun and quirky campaign that lived on TV, digital, OOH and social. And in demonstrating the capabilities of the device, we helped ZTE increase market awareness in the process.
